$100,000 Soda Can

From time to time, we will try to post about products we encounter that, aside from being balla, are conceptually intriguing and even tasteful. This however, is not one of them. Sometimes the sheer novelty of being disgustingly extravagant can be amusing, if we temporarily suspend any sense of social responsibility. Nice marketing stunt though, Pepsi. By way of the $100 cheesesteak, Pepsi is promoting this $100,000 Super Bowl Edition Pepsi can, inspired by forty years of Super Bowl rings (and recent slumping sales) and crafted in sterling silver, while the inlaid rubies, diamonds and sapphires used to create the red-white-and-blue brand image of Pepsi simultaneously portray patriotism and profligacy.


If you're fantasizing about rocking this Pepsi can like a crunk cup while kickin it with P. Diddy in his Pepsi truck, it may behoove you to try your luck on the Pepsi contest site. Oh, and if the can wasn't already enough of an incentive, the winner also receives lifetime Super Bowl tix.